The relentless grind of a weak economy against advertising spend
Limp SMI numbers.
Source: adnews.com.au
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Limp SMI numbers.
Robust and resilient but challenges ahead.
Media agency Initiative has announced the appointment of Sarah O’Leary as managing director, Rufus Powered by Initiative (Rufus). O’Leary is joined on the senior leadership team by Tom Cumberworth, appointed as head of partnerships.