Tesla And Ford Have High Brand Loyalty: What About New Customers?
Tesla has had high brand loyalty for some time, and now that Ford is making notable strides in the EV game, people are paying more attention.
Source: insideevs.com
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Tesla has had high brand loyalty for some time, and now that Ford is making notable strides in the EV game, people are paying more attention.
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Automotive brand loyalty fell for both mainstream and luxury marques since the beginning of inventory shortages in March 2021; not for Tesla, though.
The company has 61 percent of the market, as of April, with Ford second with 8 percent, Hyundai third with 6 percent, and Kia fourth, also with 6 percent.
And other automakers aren't really very close to catching it