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Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? If you poll most people, they will say there are stronger emotional reactions when stories are based on true events rather than fiction, but a new analysis in the Journal of Consumer Research finds that is not so.
In an era where customers have taken to cyberspace to frequently interact with internet-enabled instruments, whether searching online, making online transactions, or watching videos, information about customers gets disclosed
Get latest articles and stories on Science at LatestLY. Voice Technology is on the rise on digital devices from phones to tablets and even on e-commerce platforms. A study from New York University reveals that how voice technology reveals even more digital information in cyberspace than written language does. Science News | Voice Technology Can Capture More Digital Information Than Language: Study.
A new Journal of Marketing article by researchers from the University of Miami and New York University investigates how voice technology affects what consumers reveal about themselves.
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