Campaign's China Summit 2023: Key takeaways | Advertising
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.
While we’ve heard about popular AI tools from the US, like ChatGPT, Midjourney and DALL-E—what are their Chinese equivalents and how much adoption do they have across the advertising industry?