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PARIS, Feb. 27, 2024 /PRNewswire/ — BALMAIN BEAUTY unveils “Projet Confidentiel,” a campaign teasing the brand’s luxury fragrance experience launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuts a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo. “When […]
Retailers and brands are embracing the growing role of Key Opinion Leaders and influencers. But they come at a high cost.
When it comes to makeup, people spend their whole lives and lots of money to find the best foundation, lipstick or mascara. To meet society’s beauty standards, users are constantly looking for something new that makes them stand out. Makeup companies capitalize on this by regularly developing and announcing new products. What they don’t tell […]
PARIS, Feb. 27, 2024 /PRNewswire/ -- BALMAIN BEAUTY unveils Projet Confidentiel, a campaign teasing the brand's luxury fragrance experience launching September 2024. Ahead of the Balmain fashion...
In beauty M&A news, 2024 is looking to be the year of makeup deals. Kosas, Merit, Makeup by Mario, Saie and Milani are brands ripe for acquisition.