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Few Luxury Real Estate Developers Capitalizing on COVID-19
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Real estate developers are facing new challenges in the wake of the COVID-19 pandemic, scrambling to reset their business models in the new normal as homeowners, forced to spend more time indoors, are now increasingly concerned about health and safety. One luxury developer, Valor Capital in Clearwater, Florida, is a step ahead of its industry, capitalizing on this new demand by innovating brand-new building design features that are created to maximize their buyers’ well-being.
Serena by the Sea
“The market shifted quickly to be certain,” said Alan McDonnell, Chief Planning Officer at Valor Capital in Florida. “Buyers’ priority lists became much more focused on personal and family well-being, so the idea of communities with amenities emphasizing large gatherings are no longer desirable.” ....

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