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As demand for coffee continues to rise in China, we analyze its growing market looking at consumption patterns, main players, and key trends.
Yang Wenbo moved from Hefei, in China's Anhui province, to the American city of Portland, Oregon, in 2016, with the goal of starting a coffee shop. By 2018, Yang had opened Super Joy, a block from Portland State University, offering speciality beans from a variety of regions, including his homeland. "I sell coffee from China mostly because I'm Chinese," says...
Dong Laicheng's encounter with Martin Pollack, an American coffee enthusiast, has completely altered the trajectory of Dong's life.
Dong Laicheng’s encounter with Martin Pollack, an American coffee enthusiast, has completely altered the trajectory of Dong’s life.