Dependent on social media's marketing power, small businesses worry over iOS changes
Dependent on social media's marketing power, small businesses worry over iOS changes by Denise Paglinawan, The Canadian Press Posted May 5, 2021 4:38 pm EDT Last Updated May 5, 2021 at 4:44 pm EDT TORONTO — Like many small business owners, Siuleen Leibl relies on marketing through apps like Facebook and Instagram to reach more customers. “Social media is huge for our business in terms of advertising, just to be able to get the word out about us,” said the owner of Milksmith Ice Cream in Winnipeg. However, some small business owners say that effectiveness is now in doubt after Apple’s ...