Rightpoint Brings Total Experience to the Adobe SUMMIT 2023
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DDB Group Singapore has announced the appointment of Siyuan Aw as Chief Strategy Officer. Effective immediately, Aw will work alongside CEO Jeff Cheong to lead the group’s strategic leadership and grow new and existing client business.
The total experience strategy views a business as the sum of its parts. Learn how to use this strategy to help your company shine — inside and out.
New ways of engaging customers must factor in offering a ‘total experience’
The organizations of today are facing one crisis after another. Whether it’s geopolitical tension or rising inflation, they are being forced to adapt. Faced with squeezed budgets and dwindling resources, these macroeconomic headwinds are causing business leaders to make smarter investments than ever before.