Could a smarter expiration label combat the food waste crisis?
Could a smarter expiration label combat the food waste crisis? The temperature-sensitive Mimica Touch label is rolling out across juice bottles and has its sights on the meat (and medical) markets. January 12, 2021 2:42 pm Mimica Touch is a temperature-sensitive indicator that aims to provide a more accurate expiration guide. If you added two days of safe shelf life to perishable goods, it could potentially result in 50% less retail waste and 63% less home waste according to the company. Mimica Touch Label courtesy of R/GA While the product will take a different form depending on the produc...
Source: designweek.co.uk