Billboards: Here to stay
Photo: Outdoor Network Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneTogether and #OurSecondChance to #StayHome. Now it’s back to business. During Covid-19, out of home (OOH) was used globally to relay vital messages at a time of great need. It also highlighted messages in celebration of essential workers across the world. These were placed on all OOH formats and were shared to social media and other online platforms, showing the power of OOH – ironi...
Source: themediaonline.co.za