$1.2M marketing campaign part of plan to jump-start CT's tourism industry
When Randy Fiveash first arrived in Connecticut about 13 years ago to lead the state’s tourism office he was handed a $1 marketing budget to promote the state. It wasn’t a joke, either. The situation got so bad that Connecticut was left off a map on a website that promoted New England as a tourism destination. Things are better today, even in the middle of a pandemic. The state has a dedicated funding stream to promote tourism with a marketing budget around $4.3 million. Fiveash said helping put in place that dedicated revenue stream — 10% of hotel room occupancy tax revenue funds touri...
Source: hartfordbusiness.com