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Ads that disregard personalized targeting generate 60% fewer sales than ads that target consumers, Facebook added, citing its own data. Apple’s new feature at the heart of the issue — App Tracking Transparency — won’t forbid companies like Facebook from collecting targeting data, but will ask them to disclose it and seek user opt-in. In a conference call and blog post Wednesday, Facebook continued its attack, saying Apple’s business stands to gain from these changes. “Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the e...

Why Apple and Facebook are fighting; and why it's important for you Top Searches: Why Apple and Facebook are fighting; and why it's important for you Debashis Sarkar | TIMESOFINDIA.COM | Updated: Dec 18, 2020, 10:36 IST Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of free internet. So, what’s making Facebook so upset with Apple? With the iOS 14 update, Apple is changing its privacy policies to make things more transpar...

Apple hits back at Facebook as stoush over privacy ramps up Newshub 17/12/2020 © Getty Apple is returning fire at Facebook as a public feud between the tech giants over customer privacy continues to escalate . The social media company has been buying full-page advertisements this week in newspapers like the New York Times and Washington Post to attack Apple over the company's recent updates. The changes mean companies using Apple products like iPhones to track their user's every move must inform the user of the tracking - and allow them to opt out if they wish. Facebook argues this "wi...

But not everyone believes the social media juggernaut’s motives are all that pure. The majority of Facebook’s advertising comes from smaller businesses and, without unfettered access to personal data, the company stands to lose a substantial amount of revenue should its advertising platform (which is built on its user’s data) become less effective. Facebook probably has a point when it comes to small businesses potentially suffering from lost sales thanks to reduced personalised ads but its in-print advertisements complaining about it miss one glaring point. Those advertisers can also j...

  Continuing its theme of defending small businesses, Facebook has taken out another full-page newspaper ad claiming that Apple is trying to change the internet for the worse. Following both one newspaper ad and a blog post, Facebook has now taken out a second full-page advert doubling down on its criticisms of Apple's privacy features. It again claims that the forthcoming ad tracking prevention in iOS 14 will damage small businesses. Facebook's protest is against how Apple is shortly to require users to give permission for ad tracking, and do so app by app. That requirement was going to be ...