The new era of digital out-of- home: MTR and Airport Express advertising
Details 22 April 2021 Advertisers in Hong Kong have always been leveraging outdoor platforms, even after the challenges of last year. To better engage audiences and increase return on investment (ROI), out-of-home(OOH) advertising has evolved considerably. While online advertising has prospered, OOH ads are increasingly indispensable, due to the keen competition for eyeball in online advertising, especially in the Hong Kong market, and can greatly enhance campaign performance. Meanwhile, by applying data to locate the right audiences, advertisers can maximis...
Source: marketing-interactive.com