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UK senior marketers facing digital skills deficit


A new CMA survey has found that the majority of senior marketers received no training in the last two years
A clear age divide has emerged among UK marketers around opportunities to upskill, with a majority of those over 55 having received no training over the past two years.
The disparity is uncovered in new research conducted by the Chartered Institute of Marketing (CIM), which unearthed widespread ageism.
Training deficit
‘Digital Vision, living on the cutting edge’ showed that a majority of marketers aged 55 and over received zero training in the two years leading up to the pandemic.
This has generated concerns that senior marketers may not be equipped with the skills required to keep pace with a fast-evolving sector. ....

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