Page 3 - Transcoding Solution News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 03 May 2021
In a market where the fallout of HEVC is damaging versatile video coding (VVC) adoption, AV1 is growing on the back of Android TV and OTT and LCEVC is taking root, the arrival of codecs designed for a streaming-first media and entertainment world is set to be disruptive for a decade says a study from Rethink Technology Research.
And given, according to the Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030, such next-generation codecs are set to be
more costly, the total addressable market (TAM) for video device royalties is projected to grow 146% annually to $8.42 billion from 2020 to 2030. By contrast, the likely service obtainable market (SOM) is forecast to grow to $7.62 billion in 2030. This means said the analyst that patent pools will be collecting ever more royalties from the available market, with the total SOM reaching over 90% of the TAM by the end of the period. ....

Technology Research , Rethink Technology , Entertainment Transcoding Workload , Device Royalty Forecast , Next Generation , Android Tv , Versatile Video Coding , Rethink Technology Research , தொழில்நுட்பம் ஆராய்ச்சி , மறுபரிசீலனை செய்யுங்கள் தொழில்நுட்பம் ,