Netflix to crack down on password sharing for users in India from today
The company aims to increase its revenue in the second half of 2023 after it lost nearly 1 million subscribers for the first time last year.
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The company aims to increase its revenue in the second half of 2023 after it lost nearly 1 million subscribers for the first time last year.
“A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices,” Netflix said in a press statement Thursday.
Netflix has launched a two-fold strategy to accelerate revenue: a subscription tier that includes ads, and a crackdown on password sharing.
Netflix is cracking down on password sharing in India. The streaming giant sent out emails to Netflix subscribers in India with details about the new policy.
Streaming giant Netflix's global crackdown on password sharing has finally reached India. Netflix on Thursday announced that it has ended password sharing for users in India, which means users outside a household cannot stream content from a single account.