TVSquared Joins IAB Europe's Transparency & Consent Framework
TVSquared Joins IAB Europe's Transparency & Consent Framework Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy Information Security TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest organization to join IAB Europe's Transparency Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. The TCF is designed to help all parties ...
Source: finanznachrichten.de