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TVSquared Joins IAB Europe's Transparency & Consent Framework

TVSquared Joins IAB Europe s Transparency & Consent Framework
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy Information Security
TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest organization to join IAB Europe s Transparency Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement.
The TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU s General Data Protection Regulation (GDPR) and ePrivacy Directive. ....

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Why transparent leadership is critical during times of crisis

TVSquared CEO Calum Smeaton has centered his leadership around transparency, and it s paid off.
It s crucial to communicate often and maintain transparency even as a company grows, Smeaton says.
This article is part of a series called IQ to EQ, which explores the management styles of inspiring business leaders. Check here for similar stories.
During all times, but particularly in the wake of a pandemic, transparency from leaders is crucial.
Even as vaccines begin to signal a restored sense of normalcy, some employees may still feel anxious. Workers will still have to grapple with a range of pandemic-related questions, such as how they will safely return to the workplace, if at all. ....

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TVSquared's ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

TVSquared s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Advertising Across Any Device
TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent attribution, and direct relationships with advertisers, DSPs, publishers, agencies and MVPDs, ADvantage XP measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.
ADvantage XP provides unduplicated reach, and quantifies reach extension by channel and platform to inform optimizations and audience activations. Whether direct-to-consumers (DTCs) or more traditional advertisers, ADvantage XP serves up always-on analytics for impression-based advertising and ties every media dollar back to outcomes. With household-level precision for all forms ....

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