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Google issues mandate requiring publishers to work with approved consent vendors - Vimarsana News

Google issues mandate requiring publishers to work with approved consent vendors

Google has a new policy requiring European-based publishers using its monetization tools to work exclusively with consent management platforms that comply…

Source: biztoc.com
Do you really have 'legitimate interest' to use that data? It's time for a consent audit - Vimarsana News

Do you really have 'legitimate interest' to use that data? It's time for a consent audit

Another day, another GDPR ruling. Mark Andrews, senior consultant at ID Comms, outlines what advertisers can do to reduce risk and maximize the power of data for the future.

Taboola Awarded IAB UK Gold Standard 2.0 Certification - Vimarsana News

Taboola Awarded IAB UK Gold Standard 2.0 Certification

Taboola, a global leader in powering recommendations for the open web, has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United

IAB Tech Lab – a reluctant peacekeeper in the privacy wars - Vimarsana News

IAB Tech Lab – a reluctant peacekeeper in the privacy wars

Tasked with overseeing the ad industry's response to mounting privacy requirements, the IAB Tech Lab must referee competing interests.

TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & Attribution - Vimarsana News

TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & Attribution

Impression-Based, Cross-Platform Solution for Linear, Streaming Addressable Now Available in Europe's Largest TV Ad Markets TVSquared today announced the launch of ADvantage XP in the UK and Germany