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Many vacation rental units continued to be unavailable in West Maui in September due to the Maui wildfires that occurred in Lahaina on Aug. 8, 2023.
The island of Hawai‘i vacation rental supply was 209,100 available unit nights (+26.1% vs. 2022, -4.6% vs. 2019) in September. Unit demand was 93,100 unit nights (+12.0% vs. 2022, -27.2% vs. 2019), resulting in 44.5% occupancy (-5.6 percentage points vs. 2022, -13.8 percentage points vs. 2019) with ADR at $214 (-4.9% vs. 2022, +46.6% vs. 2019). Hawai‘i Island hotels reported ADR at $373 and occupancy of 66.4%.
Due to the Maui wildfires that occurred in Lahaina on Aug. 8, 2023, many vacation rental units in West Maui became unavailable for the rest of August, resulting in dramatic decreases in unit night supply and unit night demand in the West Maui area.
There was a larger supply of vacation rentals in July compared with the same month in 2022, but demand and occupancy were down, according to a recent report from the state Department of Business, Economic Development and Tourism.
Maui County had the largest vacation rental supply in the state in April 2023. In comparison to pre-pandemic April 2019, ADR was higher in April 2023, but vacation rental supply, demand and occupancy were lower.