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The just-concluded New Year’s Day holidays from December 30, 2023 to January 1, 2024 witnessed a total of 5.179 million entry-exit personnel across China with an average of 1.726 million people per day, a 4.7-fold increase compared to the 2023 New Year’s Day holidays and represents travel volume returning to 2019 levels.
With the dog days of the year coming along with the summer holidays, Chinese travelers are unleashing their long pent-up energy on trips overseas. Some unexpected names have become new favorites on their list of destinations in addition to the traditional destinations in Europe and the US, including some countries in the Middle East and Africa.
As Chinese tourism industry rises from the shadow of the three-year pandemic, travelers rushing to plan their summer vacation schedules in some countries find themselves unable to even book a time slot, not to mention apply, for a visa appointment for their desired destinations due to overcrowding.