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Continental Tire executives talk about the status of the PLT tire market, the company's strategic balance between OE and replacement tire offerings, and more.
Company leadership also detailed updates to marketing/incentive programs.
Andersen Promotions today announced that Continental Tire will become the Presenting Partner and Official Tire of USF Pro Championships and its three ladder series -- USF Pro 2000, USF2000 and USF Juniors -- with a five-year agreement beginning in 2024.
Continental replaces Cooper Tire as the tire supplier and presenting sponsor of the USF Pro Championships, which are part of theRoad to Indy "ladder" program for younger drivers.
Travis has worked as the director of marketing and manages a team that is responsible for the Continental and General Tire brands.