Understanding What a CDP Is and Why Your Business Needs One
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
Global beer company AB InBev struggled to unify and secure their data management strategies that spanned across 40+ countries and 500+ brands. To break down data silos and better inform their marketing strategy, they partnered with Treasure Data to implement a CDP interface. Explore this case study to learn how CDPs help you deliver great CX.
CMO's top 8 martech stories for the week - 22 July 2021 All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting. Salesforce completes US$27.7bn Slack acquisition Salesforce has officially completed its acquisition of collaboration software vendor, Slack, seven months after announcing the US$27.7 billion deal. Together, Salesforce and Slack said they aim to deliver a Slack-first Customer 360 that gives companies a single source of truth for their business and single platform for connecting employees, cu...
OneOf is a new green NFT platform built specifically for the music community, with an aim to break down economic barriers to entry.
OneOf is a green $63M funded music NFT platform for the rest of us Whitney Houston, Doja Cat, Quincy Jones, John Legend, TLC, Charlie Puth, Jacob Collier, G-Eazy, Alesso H.E.R. AURORA, and The Kid LAROI are among the artists set to release NFTs on the new OneOf platform. While superstar names and $63 million in seed funding will bring attention to OneOf, its real potential lies in plans to break down the barriers that prevent most artists from launching NFTs and most fans from buying them. By creating a marketplace built on the well-established Tezos blockchain protocol to track ownership ...