Trish Guildford News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Today, we are here to grow South Africa together – and particularly to grow our media, advertising and communications sector together. This is a sector that shapes and is shaped by our national identity, cultures and ambitions.

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.