From the 'cowboys' of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative
Source: themediaonline.co.za
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Transforming OOH through the OMC - The Media Online
ROAD 2.0 is one of the first in the South African market to offer attention-based audience results. What does this mean to advertisers?
Source: themediaonline.co.za
Road 2.0: OOH's gamechanger
Wildlife, incredible landscapes, exciting road trips, centuries-old tribes and glorious beaches are just a few great travel experiences that make Africa one of the most desirable travel destinations in the world...
Source: bizcommunity.com
ROAD to Africa's OOH growth
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
Source: media4growth.com