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Provantage launches SA's first real-time, place-based media audience measurement tool – Protrack

Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive. ....

South Africa , Esben Elmoe , Protrack Platform , Visibility Adjusted Contact , Digital Out Of Home ,

Transforming OOH through the OMC - The Media Online

ROAD 2.0 is one of the first in the South African market to offer attention-based audience results. What does this mean to advertisers? ....

South Africa , South African , Outdoor Measurement Council , World Out Of Home Organisation , Kuper Research , Visibility Adjusted Contact , Realistic Opportunity To See , World Out , Home Organisation ,