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/PRNewswire/ -- True Elements' enterprise-grade, state-of-the-art Water Intelligence solutions are now available on Google Cloud Marketplace via SaaS, data...
Marico, one of India's largest FMCG companies, has successfully diversified its product portfolio to reduce its reliance on its traditional brands, Parachute coconut oil and Saffola edible oil. The company has expanded into new categories such as food and D2C (direct-to-consumer) brands, including healthy snacks and personal care products. Marico's revenue contribution from coconut oil has decreased, while the contribution from new categories has grown to approximately 15% of domestic revenue in FY23 and is expected to reach 20% in FY24.
Food Additives Market Assessment, By Functional Utility [Preservatives, Artificial Sweeteners, Colouring Agents, Emulsifiers, Antioxidants, Stabilizers,...
Wickedgud: The company said consumers in India have become more conscious about health, hygiene, sustainability and label-reading apart from a surging demand for natural, organic, and eco-friendly FMCG products.
Smaller D2C companies have struggled to convince financial investors to fund them and have sought refuge under the wings of traditional FMCG players