Customers discard brand loyalties amid inflation
The cost of living crisis has made customers abandon brands they were previously loyal to in order to save money, according to the Customer Loyalty Index.
Source: marketingmag.com.au
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The cost of living crisis has made customers abandon brands they were previously loyal to in order to save money, according to the Customer Loyalty Index.
And who’s winning on attributes like quality, service and value? Read on to find out.
Full-service brands like Orlando, Fla.-based Red Lobster and Louisville, Ky.-based Texas Roadhouse ranked in the upper levels of this year’s consumer data.
The annual project is compiled with data from Datassential