The Return of Preppy Style in 2024, According to Lisa Birnbach
The original prep whisperer, Lisa Birnbach, helps us break down 2024’s take on the aesthetic.
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The original prep whisperer, Lisa Birnbach, helps us break down 2024’s take on the aesthetic.
Share Earthy, organic, with a romantic, vaguely vintage, fairy-dusted patina. Today, that could describe any number of jewelry designers cultivating a boho luxe aesthetic, but that general look and feel originated with California-based Cathy Waterman in the late 1990s and early 2000s. The East Coast answer was Karen Karch, in New York’s SoHo neighborhood, and skewed a little more rock ’n’ roll. And there were other indie talents quietly going against the grain in their city or city-adjacent studios. All their work predated Instagram and a stylist-orchestrated red carpet demanding bigger...