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Brake down, i want to highlight this stretch this, am i overplaying this? how do you make sense of the day-to-day things you are confronted with? >> ding, ding, ding, how does it work? >> actually, because i know that, and we all know that politics, there is only one way to win a campaign, campaigns would only use one way, everything that my cle colleagues here are talking about are the components of a campaign. so day to day you look at the story of the day, obviously, 47% videotape is there. campaigns know that there is many moving objects. you have to look at the a big national pick a. pres...

State that decides the next president. >> this sends a message not just across ohio but across the whole country. this campaign is growing, the momentum is building, we are taking back america. [ cheers and applause ] >> reporter: polls in the battleground state show the president with the edge. the latest poll in ohio has him up by five. buckeye state voters are used to being the center of the political universe. and this year they're being showered with attention. the president's made 14 stops. it's the state he visited most in office. mitt romney, 15 trips. about a third of all votes nation...