John Core Sign News Today : Breaking News, Live Updates & Top Stories | Vimarsana

. >> so i remember, i used to cover politics in new jersey, there is this senate race, john core sign, the multi-billionaire, whatever he was, it was the year al gore won new jersey in a landslide by 17 points and karzai barely won. the same new jersey was john core sign won the election but bob flampgs won the company, because he came so much closer against all that money. i wanted to apply that question looking at 2012. did obama win -- is the result we saw last year the victory is that a result of obama winning the campaign? is there things he firmly did or the result of structural factors?...

Brake down, i want to highlight this stretch this, am i overplaying this? how do you make sense of the day-to-day things you are confronted with? >> ding, ding, ding, how does it work? >> actually, because i know that, and we all know that politics, there is only one way to win a campaign, campaigns would only use one way, everything that my cle colleagues here are talking about are the components of a campaign. so day to day you look at the story of the day, obviously, 47% videotape is there. campaigns know that there is many moving objects. you have to look at the a big national pick a. pres...

Else. that's measurable. at an individual level we can see, we know the best way to mobilize a fawn voter, is a high quality interaction at their door with a certain type of skricht. the challenge is building upping a gre gath up all those interactions when you don't have the campaign's information about the number of voters and types of interactions they had, trying to disaggregate from the total vote share based on the visible outputs of the campaign, campaign office, spending, is, you know, is i think to some degree a fool's errand. i agree with john, the smartest people i talk to in politi...

Standpoint imperceptible but it shows up at a microscop ec level or is it something you can't even measure? >> you can't actually measure. i would take exception with the 47%. i think one of the biggest game changers of 2012 is all the voter i.d. laws. the backlash of that actually brought people out, made people so angry in a visceral way and in a different way than in the 47% comment even could. that's why you saw people waiting in line eight or nine hours. >> that is a game changer. >> sasha, here is something lou the intersection of data and politics and data driven mech nexts of campaigns...