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Hawaii's Turtle Bay Unlocks Customer Data for New, Holistic Marketing Strategy

In 2018, Blackstone Group purchased the Turtle Bay Resort on the North Shore of Oahu with big plans for a new, five-star Hawaii destination. The midmarket hotel wasn’t the main draw, instead it was all about location, location, location – Turtle Bay sits on prime seaside real estate in a surfing mecca, with five miles of beachfront and 20 miles of trails. ....

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