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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along? - Vimarsana News

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

TEMPE, Ariz. — Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks

Starbucks wants to overhaul its iconic disposable cup - Vimarsana News

Starbucks wants to overhaul its iconic disposable cup

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society. But in the name of the environment and sustainability, the disposable cup may be on

Starbucks wants to overhaul its iconic disposable cup - Vimarsana News

Starbucks wants to overhaul its iconic disposable cup

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society. But in the name of the environment and sustainability, the disposable cup may be on

Starbucks wants to overhaul its iconic disposable cup - Vimarsana News

Starbucks wants to overhaul its iconic disposable cup

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society. But in the name of the environment and sustainability, the disposable cup may be on

Starbucks wants to overhaul its iconic disposable cup - Vimarsana News

Starbucks wants to overhaul its iconic disposable cup

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society. But in the name of the environment and sustainability, the disposable cup may be on