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Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges.
For more than a generation, Starbucks' throwaway cup has been a cornerstone of consumer society, in the United States and globally. It also carries a message: I am drinking recognizable coffee.
In the name of the environment and sustainability, the Starbucks disposable cup may be on its way to extinction.
In an era where concern for sustainability can be good business, the Starbucks disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself. | Local News from KRQE News 13 in Albuquerque, New Mexico
Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order—a 16-ounce Starbucks double espresso on ice. For…