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Its purpose is to be a differentiator and it is gaining ground, said marketers, who also noted that such advertising is a double-edged sword as it can harm a brand’s reputation if not done right
Storm coming? Turn on the fans. On social media, fandom now runs so deep, wields so much power, it can make or break a celebrity. See how loyalists steer the show
The big surprise winner was The Quint, which wowed jury and audience alike with its stunning work in news, features and documentaries.
OML Entertainment has announced the appointment of Manav Parekh as creative head for its branded practice.
OML Entertainment elevates Tusharr Kumar to Chief Operating Officer