Unprecedented European pubcaster collaboration for drama
Eight broadcasters have launched the largest ever co-production and distribution collaboration in Europe covering premium drama, with ZDF, NPO, VRT, SVT, DR, YL...
Source: rapidtvnews.com
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ThinkAdvertising and AWS Clean Rooms enable privacy-safe targeting
ThinkAnalytics has made its targeted contextual advertising solution, ThinkAdvertising, available on AWS Clean Rooms from Amazon Web Services, enabling TV compa...
Source: rapidtvnews.com
New sales company launches at MIPCOM, led by Gavin Tyler Reardon
The producers behind Timeless Pictures and Howard Braunstein Films are launching a new sales company at MIPCOM 2023 with a varied slate of titles. Led by Gavin ...
Source: rapidtvnews.com
Rakuten creates multi-streamer, pan Euro CTV ads marketplace
Rakuten Advertising has created a pan-European single marketplace for buying connected TV audiences from multiple streaming services, from Rakuten TV to FIFA+, ...
Source: rapidtvnews.com
Indie streamers prove their value, reaching 15% of U.S. homes
The Independent Streaming Alliance, which emphasises the importance of independent ad-supported streamers and works collaboratively to ensure a healthy ecosyste...
Source: rapidtvnews.com