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PlayKids+ app UI adapts automatically to key child life stages - Vimarsana News

PlayKids+ app UI adapts automatically to key child life stages

The new PlayKids+ app from Sandbox Group features an adaptive UX that adjusts automatically as a child gets older, ensuring the content they see is age appropri...

Trials prove effectiveness of attention-optimised CTV buying - Vimarsana News

Trials prove effectiveness of attention-optimised CTV buying

Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...

TV shipments to fall 4.1% in 2023, says Futuresource Consulting - Vimarsana News

TV shipments to fall 4.1% in 2023, says Futuresource Consulting

Weak macroeconomics will drive a 4.1% fall in TV set shipments this year and a 4.4% drop in market value, with the latter caused by a dip in the mid-tier TV seg...

Akta cloud platform is the tech behind TelevisaUnivision's ViX | OTT | News - Vimarsana News

Akta cloud platform is the tech behind TelevisaUnivision's ViX | OTT | News

TelevisaUnivision has revealed that Akta is the technology partner powering the live streaming, FAST channels, SVOD and AVOD that make up its ViX Spanish langua...

Only 56% of U.S. TV households aged 18-44 have Pay TV, says LRG - Vimarsana News

Only 56% of U.S. TV households aged 18-44 have Pay TV, says LRG

Only 56% of TV households in the U.S. containing adults aged 18-44 have a Pay TV service, compared with 83% of homes in 2013. 48% of people that moved in the pa...