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CSPAN2 Senate Hearing On Google Online Ads Market Competition July 12, 2024 - Vimarsana News

CSPAN2 Senate Hearing On Google Online Ads Market Competition July 12, 2024

But that thats more like i want to thank Ranking Member klobuchar and her staff for working closely with me and my office as we prepared for today and i also want to thank our chairman, the chairman of the full Senate Judiciary committee, senator graham, for his support of this hearing. After i and then senator klobuchar giving our opening remarks, well hear from two panels of witnesses with questions from members of the subcommittee. We have Something Interesting to deal with in the senate and every time they call votes, when they call votes during a subcommittee hearing, were at their mercy....

12 Generative AI Adtech Startups Poised to Disrupt the Industry - Vimarsana News

12 Generative AI Adtech Startups Poised to Disrupt the Industry

These 12 innovative adtech startups are using generative AI to transform marketing.

Trials prove effectiveness of attention-optimised CTV buying - Vimarsana News

Trials prove effectiveness of attention-optimised CTV buying

Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...

MediaMath Owes $100+ Million To At Least 200 Companies - Vimarsana News

MediaMath Owes $100+ Million To At Least 200 Companies

When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.

The Trade Desk Wants to Be the App Store for Ad Tech - Vimarsana News

The Trade Desk Wants to Be the App Store for Ad Tech

The DSP is launching Kokai, a portal for third-party ad tech.

Source: adweek.com