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When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.

I believe hospitality's old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:

A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to “own” the customer.

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinsey's research, the pandemic has accelerated digital transformation by 10 years and today's travel consumers have become more digitally and tech-savvy than ever.

With the rising tide of TikTok, Instagram Reels and Youtube Shorts, creating shorter videos seems to be the new method of gaining social exposure.