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This week I asked a ChatGPT-powered itinerary builder to suggest a week vacation in Kyoto, Japan and within seconds it s

This week I asked a ChatGPT-powered itinerary builder to suggest a week vacation in Kyoto, Japan. Within seconds it spat out a recommended itinerary that was exactly - experience by experience - like the tourist program I did in Kyoto during my recent visit there.

In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.

I believe hospitality's old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:

In the early stages of Revenue Management, cranking up rates when the hotel was on a clear path to selling out was about all it took to be a successful Revenue Manager. But as digital transformation has taken hold in hotels, the role, and the definition of success, have evolved greatly. Once the gold standard, technical knowledge and decent Excel skills are now table stakes. Today's successful Revenue Manager must focus far beyond forecasting and setting prices. A mastery of the constantly evolving distribution technology landscape, including a keen understanding of every step of the digital c...