Online Travel Storytelling Spin Cycle Is Running at Full Speed
Airbnb, Expedia and Tripadvisor occasionally present facts in a misleading — or at least in an exceedingly positive-sounding — way.
Source: skift.com
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Is there a direct online channel dilemma?
A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to “own” the customer.
Source: hospitalitynet.org