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Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...
The DSP is launching Kokai, a portal for third-party ad tech.
Industry experts question validity and ability to generalize study.
US court cases go after the tech giants' reportedly dubious digital advertising practices – with implications for SA media.
Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.