Twitter Embraces Imperfection With Its Fresh New Look
Share it It’s been five years since Twitter last upgraded their branding. However, upon assessment of the current state of their creative expression, their marketing team felt it was time for a change. Every year our marketing team takes a step back from our brand, creative work, public expression and activations. We look in the mirror and ask ourselves if what we see creatively, reflects what Twitter is. — Leslie Berland (@leslieberland) January 27, 2021 The new look of the brand is driven by the complexity of everyday interactions in the Twitter universe. We do this because Twitter a...