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Twitter to pay verified users for ads in replies, starting with a $5 million block. Only verified users will be eligible to participate, and the ads served will be taken into account.
HBO was Twitter's top advertiser in September, spending over $12 million on ads but as of January 25, it had only spent slightly more than $54,000.
More than 500 of Twitter's advertisers have paused spending on the micro blogging site since Elon Musk's takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
Big names are pausing their advertising on Twitter, and Elon Musk isn't too happy about it. It's almost impossible to not hear through the grapevine about all the happenings on Twitter.
Twitter rolled out new advertising features and revamped the algorithm that decides which advertisements users see, as part of an effort to lay the groundwork to launch future e-commerce features.