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Elon Musk's rebranding of Twitter to its product name, "X", may have caused the company to lose anywhere between $4 billion and $20 billion in value, according to brand experts and analysts. Musk's ambitious goal to turn Twitter into an "everything app" or super app has caused concern due to the firm's history of controversies and poor record of data privacy.
Elon Musk emphasized the need for strong privacy measures, stating that even under extreme circumstances, Twitter should not be able to access users' messages
His tone and wording also raised the possibility that the Tesla boss was just being sarcastic.
Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: "Buying Twitter is an accelerant to creating X, the everything app."