Why non-alcoholic booze is taking off in a big way
Mocktails are having their moment, and binge boozing, a trend that dominated earlier COVID-19 waves, is on the decline.
Source: afr.com
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Mocktails are 100 proof millennial market gold
While the Omicron variant of SARS-CoV-2 stirs up pandemic deja vu in the US with swamped hospitals, canceled flights and millions of people quarantined — one trend that dominated earlier COVID-19 waves is on the decline: binge boozing. It has been widely documented that alcohol consumption surged in the US in 2020 and began to ease up last year. This year has begun with overwhelming participation in Dry January — 19 percent of American adults are abstaining from alcohol (or trying to) this month, according to one survey. What is surging now is the business of non-alcoholic booze. Yes, mock...
Source: taipeitimes.com