Become day there, we've seen the response work. when you look back at hurricane katrina or typhoon high on, there were catastrophic effects and some would say urban planning neglected these risks for such a long time. >> yeah. i think that's right. and the situation in new orleans with katrina were obviously very different than mexico, which has rural areas. so evacuating people is an easier task. but i think these are questions that need to be taken more seriously by governments, and ily are serious insenn tifbs for allowing construction to go up in coastal areas. there's profit to be made, t...