In Transparency We Trust
In Transparency We Trust Armed with their smartphones and the web, today’s grocery shoppers are more knowledgeable and hungry for information than ever before. A growing desire to know how foods are manufactured, where and by whom, has made product transparency the new norm. For retailers and food companies, taking the lead in guiding consumers down a path of greater understanding is vital. “Consumers are taking more interest in how animals are raised and slaughtered, and how meat is processed. As a result, authenticity and transparency are also under the microscope,” noted the In...
Source: progressivegrocer.com