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Uber CEO Dara Khosrowshahi has told The Wall Street Journal that he spent months undercover as an Uber driver and delivery agent to better understand and address the problems they face.
Having spent months moonlighting as a driver with his own company Uber CEO Dara Khosrowshahi is now leading one of the organisation's biggest makeovers since its inception in 2009.
Dara Khosrowshahi told The Wall Street Journal he secretly made dozens of journeys and deliveries to better understand its recruitment problems.
Uber's CVEO decided to become an undercover driver. He finally shared his experience, and it wasn't good at all.
Dara Khosrowshahi spent over a decade as CEO of Expedia, before he got the call from Uber